About
Learn about our business philosophy
We make gear for working dogs, and we tell the truth about it
Search for "service dog registration" and you will find sites selling "official" certificates and "ADA registration". None of it is official. The Department of Justice says those documents convey no rights and are not proof of anything, and that is true of ours too.
We thought handlers deserved a registry that says so on every card.
So our cards say plainly what they are, our lookup says "Not verified", and our emotional support gear is labeled emotional support. We sell good vests, leashes and patches because they help strangers read a situation from across a room.
That is all a vest can do, and it is plenty.
What you can hold us to
Our promises
Never "official", never "certified"
No product or page of ours will call anything certified, official, federal or required, and nothing we sell looks like a government document.
Labels that say what they mean
Service Dog gear is for trained service dogs, and we ask before we ship it. Emotional support gear says emotional support. Do Not Pet gear suits any dog.
No letters, no quizzes, no scares
We do not sell ESA letters or "qualification" tests, and we will never tell you a law is about to change so you had better buy now.
What the law actually says
We would rather you hear it from the source. No invented reviews here, just the rules we build our products around.
"The ADA does not require service animals to wear a vest, ID tag, or specific harness."
"Staff may ask only two specific questions: (1) is the dog a service animal required because of a disability? and (2) what work or task has the dog been trained to perform?"
"There are individuals and organizations that sell service animal certification or registration documents online. These documents do not convey any rights under the ADA and the Department of Justice does not recognize them as proof that the dog is a service animal."
